Hi, I’m Marcello Gaio—an Italian-born Senior Creative with a knack for crafting ideas that shake things up. For the past eight years, I’ve been immersed in the beautiful chaos of the advertising world, working with incredible teams and creating campaigns that aim to shape culture, not just sell products. Along the way, I’ve picked up some shiny awards and a ton of unforgettable lessons.

I believe in the power of persuasion over promotion, in ideas that make people stop, think, and maybe even argue.

My portfolio isn’t just a collection of polished, published work—it’s also a graveyard of ideas that never made it out into the world. These are the bold, boundary-pushing concepts that I refused to let die. I believe every idea has value, and sometimes the ones that never see daylight can say the most about how I think and create.

When I’m not brainstorming or building campaigns, you’ll probably find me chasing waves in Asia, carving through fresh powder in the Alps, or experimenting with concepts that might never see the light of day (but still deserve their moment).

Want to collaborate or just grab a coffee? Let’s make it happen.

EXPERIENCES

2024/Now > ACD > Leo

2022/2024 > CREATIVE SUPERVISOR > Publicis One Team Stellantis

2018/2021 > SR CREATIVE > Leo Burnett

2016/2017 > CREATIVE > Blackboardberlin

2014/2016 > JR ART DIRECTOR > 515 Creative Shop