AGENCY: PUBLICIS ONE TEAM

client: BARILLA & FIAT

YEAR: 2024

To launch the new Fiat 500, one of Italy’s most iconic symbols, we partnered with another national icon to create the ultimate collaboration.

With the support of Italy’s most celebrated chefs and a special limited-edition pack, we introduced the Fiat 500(gr).

Indietro
Indietro

As sun as possible

Avanti
Avanti

Reviver