Created in the ’60s at the request of Ducati’s U.S. importers, the first Scrambler (1962–1975) quickly became a success — not just for its technical qualities, but for embodying the rebellious, free spirit of its time.

In 2014, Ducati brought Scrambler back to life, transforming it into the Land of Joy: a brand-universe where the spotlight is on people and their passions; food, art, music, cinema, photography, customization. From its debut, Scrambler set a new trend and redefined what a motorcycle could stand for.