AGENCY: PUBLICIS ONE TEAM

CLIENT: FIAT

YEAR: 2024

When we discovered that on the island of Pantelleria, an Italian island in the middle of the Mediterranean, there are more Fiat Panda than people, we could’nt help doing something about it.

By playing with the words Pantelleria and Panda, we renamed the island "Pandelleria" and let its inhabitants share their unique Panda stories. A documentary and a social first activation later, the island is known now as Pandelleria among all Italy.

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Avanti

Shapes of Beauty