AGENCY: LEO BURNETT

CLIENT: JEEP

YEAR: 2021

In 1978, a daring expedition drove Jeeps all the way from Patagonia to Alaska — an adventure that marked the birth of the Jeepers movement.

To celebrate and strengthen Jeep’s legacy today, we retold that journey as if it were unfolding in real time, bringing the original stories and content from 1978 to life across modern channels.

Ever wondered how the Jeep myth was born?

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Ever wondered how the Jeep myth was born? //

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Indietro

LIVE FROM THE WILD
Avanti

ANOTHER KIND OF PROMO