AGENCY: LEO BURNETT
CLIENT: FIAT PROFESSIONAL
YEAR: 2020
Since March 2020, Covid has forced professionals to close down their businesses for months. They had to stop, and so did Fiat Professional. Fiat Professional business depends on they’re client’s. So, how could them restart if they couldn’t move? Another Kind of Promo is a promotional campaign that, instead of promoting the vehicles, promoted those who drive them: our clients.
A promotional campaign that doesn't promote the product, but it's client.
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A promotional campaign that doesn't promote the product, but it's client. //
