In Italy, about 50,000 babies are born prematurely, facing risks for their survival. Breast milk boosts their chances, but early birth prevents mothers from producing enough.

We turned classic milk cartons into breast milk cartons involving moms across the country to donate their breast milk to feed premature babies.

The association of milk donors will display the cartons together with other milks into the refrigerated section of various supermarkets. New moms will be able to get them for free, fill the biberon inside with their milk and get it collected by a refrigerated van that will bring it to the milk bank, then will dispose it to feed premature babies.